Reorder Lab

Fractional Head of Growth for B2B medical distributors

We took one B2B medical distributor from $765K to $1.43M in 12 months.

19.9× LTV:CAC. 87% YoY. Now booking 2 engagements for Q3 2026.

Currently serving distributors in PRP, Aesthetics, and Dental verticals.

  • Paid acquisition
  • CRM ops
  • Email marketing
  • Reporting
  • Sales enablement

Key results

01
87%
YoY revenue growth
02
19.9×
LTV:CAC ratio
03
$1.43M
2025 revenue (from $765K in 2024)
04
206
new customers acquired in 12 months

Case study · 2024–2025

How a $765K B2B regenerative medicine distributor became a $1.43M business in 12 months

01

Acquisition

  • Built and launched paid acquisition from zero in October 2024
  • 13 Google Ads campaigns capturing branded competitor demand
Result206 new customers acquired at 19.9× blended LTV:CAC
02

Retention

  • Designed a three-layer customer success play: digital portal + physical reinforcement + email cadence
  • 27-workflow HubSpot automation covering Pre-Pitch through multi-month Watchdog cadences
Result7% of customers (11+ orders) drive 48.6% of revenue
03

Reporting

  • Investor-grade financial dashboards with cohort analysis, channel margin, and LTV/CAC by acquisition source
  • Monthly business reviews with clear next-action priorities
ResultOwner makes capital allocation decisions on real data, not guesswork
This was the work of 5+ senior roles at most companies. Done by one operator with a system.

Engagements

What a Reorder Lab engagement looks like

The Reorder Audit

$4,500· 14 days · fixed scope
  • Cohort + LTV/CAC analysis on your real data
  • Channel margin breakdown
  • Top 10 ranked opportunities with effort/ROI scoring
  • 30-day execution plan you can hand to a junior or run yourself

Best for: Distributors who need proof before a longer engagement

Featured

Fractional Head of Growth

$7,500/month· 6-month minimum · 2-3 clients at a time
  • I own your growth number
  • Hands-on operator work in your stack (HubSpot, Klaviyo, Google Ads)
  • Monthly business review with full P&L, cohort, and channel breakdown
  • Slack/email access M-F

Best for: Distributors at $500K-$3M ready to operationalize growth

Not a fit for: B2C, agencies, marketplaces, or distributors under $300K revenue.

Process · First 90 days

How the first 90 days work

  1. 01Week 1

    Discovery + data access

    30-min call. We get read access to HubSpot, Klaviyo, Google Ads, and your e-commerce. No PowerPoint.

  2. 02Weeks 2–3

    Diagnostic + plan

    You get the same investor-grade brief I built for the case study above, modeled on your business. We agree on the 90-day priority stack.

  3. 03Months 1–3

    Execution

    I run the plays. Paid acquisition, CRM workflows, email flows, reporting. You get a weekly working session and a Slack channel.

  4. 04Month 3+

    Compound

    Monthly business reviews. Quarterly strategy. Either we keep going or you've internalized the playbook and graduate to running it solo.

About

Who runs Reorder Lab

I'm Cristiano Pontes. I spent two years as the de facto head of growth at the B2B medical distributor referenced above, running paid acquisition, CRM operations, email marketing, sales, and reporting. The result is the playbook this site sells. Reorder Lab is how I deploy it for two more distributors at a time.

FAQ

Frequently asked questions

Q3 2026 · 2 of 3 slots open

Two engagement slots open for Q3 2026.

Discovery calls run 30 minutes. No deck. No pitch. We look at your numbers and decide if there's a fit.

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